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She's in the Attic

Archaeology  ×  Literature  ×  Astrology  ×  Science & Art

SEO Consultancy

Good SEO is patient work.
So is good science,
good literature,
and good alchemy.

Fifteen years of digging beneath the surface — finding what's buried, mapping what's missing, and building the kind of presence that compounds quietly over time.

[ Explore the Craft ]
  • Archaeology Technical SEO audits
  • Literature Content strategy
  • Astrology Ongoing retainer
  • Science & Art Reporting & analytics

Four disciplines. One practice.

Every engagement is different. But the approach is always the same — methodical, unhurried, and built around what actually moves the needle rather than what looks impressive in a monthly report.

Work done.

Named clients, real results. The kind of work that doesn't make for a flashy case study but does make a measurable difference — month after month, market after market.

Notes from the attic.

Occasional writing on SEO, search, and the slow work of building something that lasts. No growth hacking. No hot takes about algorithm updates. Just considered observations from fifteen years in the field.

Dispatch No. 001

The latest acronym doesn't mean
sustainable growth or success.

Every year there's a new framework, a new metric, a new thing you're supposed to be doing instead. Most of it passes. The fundamentals don't.

[ Read the Dispatch ]