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Ahrefs — SEO for Financial Services: Expert contributor | GroupM University — Subject Matter Expert, 2013 ProgrammeSEO Consultancy
Like any discipline worth its name, SEO rewards accumulated knowledge and craft over shortcuts. It is not a trick, a tool or a one-off fix. Think of it like the dentist — you don't go once and consider yourself done. You maintain it, return to it, and the work you put in compounds over time. It is a practice, built from understanding how search works, what audiences need, and how to connect the two with rigour and precision.
Source: SearchPilot — SEO depreciation: what would happen if you did nothing?
Work with She's in the Attic
Technical audits. Content strategy. Retained consultancy. If your site isn't performing the way it should — or you don't know whether it is — the starting point is a conversation.
[ Get in touch ]Case Study
The problem
79
pages deindexed over 14 months
The result
+26%
revenue per user — quality held throughout
The verdict
"He truly excels at what he does"
— Breeze Furnishings
"We couldn't be happier with the work Alex has done for us. His knowledge and attention to detail have made a huge difference to our website — not only has he helped elevate it back to an excellent standard, but his ongoing support and guidance have been invaluable throughout the process. We would highly recommend Alex to anyone looking for a skilled, reliable and dedicated SEO professional."
— Breeze Furnishings · Read the full case study →
Every engagement is different. The approach is always the same — methodical, unhurried and built around what the data actually shows rather than what looks impressive in a monthly report.
01 ——
Technical SEO audit
Digging beneath the surface. Crawl analysis, structural issues, canonical conflicts, schema, speed — finding what's buried before it buries you.
02 ——
Content strategy
Research-led content planning that maps your expertise to the questions your audience is actually asking. Structure, depth, intent.
03 ——
Retainer & strategy
SEO is a long game. Visibility isn't built on one word but a whole vocabulary of related terms, questions and intent. A sustained, strategic partnership over time.
04 ——
Reporting & analytics
GSC, GA4. It's not just the numbers but the spaces in between — knowing which ones to watch and what story they're actually telling.
Named clients, real results. The work that doesn't make for a flashy case study but does make a measurable difference. More case studies added as engagements develop.
Occasional writing on SEO, search and the slow work of building something that lasts. No growth hacking. No hot takes about algorithm updates. Just considered observations from fifteen years in the field.
Astrology
A ROM site outranking a genuine game preservation project, a job board built to harvest your inbox, and a returns process built to be unusable — same mechanism, three different masks.
[ Read it ]July 2026
Science & Art
Our own host was blocking AI crawlers, Shopify was quietly feeding them, and one store was doing both at once. Why the settings page isn't where AI visibility actually gets decided.
[ Read it ]July 2026
Science & Art
A porcelain body, a soggy boot and a mountain that doesn't care what we think happened. A forensic read of the 1924 Everest mystery, worked backwards from the evidence.
[ Read it ]July 2026
Astrology
530 lost titles. ~400 missing images. Twelve months of recovery work undone in an afternoon by a second migration nobody checked properly.
[ Read it ]June 2026
Astrology
What to check before, during and after a website migration — the list that rarely comes with the invoice.
[ Read it ]June 2026
Science & Art
Six layers, one crawl, real findings — the full audit methodology run on shesintheattic.com itself. Including the gaps.
[ Read it ]June 2026
