Case studies
Named clients. Real situations. Honest accounts of what the problem was, what the work involved and what changed as a result.
Start with how to be visible for Search Tomorrow…
…as you've already missed today.
Good SEO work is rarely dramatic. It tends to be methodical, incremental and invisible to anyone not paying close attention to the numbers. These case studies are an attempt to make that work visible.
Case 01 ——
E-commerce · Furniture & wallcoverings
A noindex misconfiguration quietly deindexed 79 brand and product-tag pages over more than a year, taking organic sessions and revenue with them. The work was identifying what had happened, reversing it methodically, and repairing the structural issues that made recovery possible.
"We couldn't be happier with the work Alex has done for us. His knowledge and attention to detail have made a huge difference to our website — not only has he helped elevate it back to an excellent standard, but his ongoing support and guidance have been invaluable throughout the process. Thanks to his efforts, we've seen significant improvements and feel much more confident in our digital presence. We would highly recommend Alex to anyone looking for a skilled, reliable and dedicated SEO professional."
— Breeze Furnishings
A neglected site, SEO as a last resort, and what happened when sustained directed attention was finally applied. Organic sessions +66% sustained over two years. A Shopping channel built from zero through on-page alone.
Read the case study →"Alex helped us focus on what really mattered: technical foundations first, then practical improvements to navigation, structure and product pages. For us, the value was not in receiving reports full of numbers, but in getting clear information we could validate and act on. As a family-run business established in 2006, we needed realistic expectations and a workable plan, not a one-size-fits-all approach. The work has helped us better understand the changing landscape and given us confidence in the direction ahead."
— Simon, Sacred Essence
More case studies are added as client relationships develop and results become clear enough to write about honestly. If you'd like to understand the breadth of sectors and situations covered, the Philosophy page gives a fuller picture.
More to follow