Case studies
Named clients. Real situations. Honest accounts of what the problem was, what the work involved and what changed as a result.
Start with how to be visible for Search Tomorrow…
…as you've already missed today.
Good SEO work is rarely dramatic. It tends to be methodical, incremental and invisible to anyone not paying close attention to the numbers. These case studies are an attempt to make that work visible.
Case 01 ——
Charity · Complex Regional Pain Syndrome (CRPS) support
Twelve months of volunteer SEO, Ad Grants recovery and analytics work for a UK charity supporting people with Complex Regional Pain Syndrome. Ad Grants was rebuilt from 13% budget utilisation into 13 active, properly structured campaigns, and GA4 conversion tracking was built from scratch.
"Over the last year, Alex has been simply fantastic. He hasn't just looked at individual keywords or rankings; he has taken the time to understand our charity, our audiences and what we are trying to achieve. He has identified issues we didn't even know existed, explained them in a way we can understand, and then worked methodically to put them right. He has made a genuine and lasting difference to Burning Nights CRPS Support, and I cannot thank him enough."
— Victoria Abbott-Fleming MBE, Founder & Chair of Trustees, Burning Nights CRPS Support
Case 02 ——
E-commerce · Furniture & wallcoverings
A noindex misconfiguration quietly deindexed 79 brand and product-tag pages over more than a year, taking organic sessions and revenue with them. The work was identifying what had happened, reversing it methodically, and repairing the structural issues that made recovery possible.
"We couldn't be happier with the work Alex has done for us. His knowledge and attention to detail have made a huge difference to our website — not only has he helped elevate it back to an excellent standard, but his ongoing support and guidance have been invaluable throughout the process. Thanks to his efforts, we've seen significant improvements and feel much more confident in our digital presence. We would highly recommend Alex to anyone looking for a skilled, reliable and dedicated SEO professional."
Case 03 ——
E-commerce · Holistic & spiritual retail
A neglected site, SEO as a last resort, and what happened when sustained directed attention was finally applied. Organic sessions grew 66% and held steady, and a Shopping channel was built from nothing through on-page work alone.
"Alex helped us focus on what really mattered: technical foundations first, then practical improvements to navigation, structure and product pages. For us, the value was not in receiving reports full of numbers, but in getting clear information we could validate and act on. As a family-run business established in 2006, we needed realistic expectations and a workable plan, not a one-size-fits-all approach. The work has helped us better understand the changing landscape and given us confidence in the direction ahead."
More case studies are added as client relationships develop and results become clear enough to write about honestly. If you'd like to understand the breadth of sectors and situations covered, the Philosophy page gives a fuller picture.
More to follow