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Astrology

Industry observation, opinion and analysis. Search, AI, the things surrounding them, and the occasional digression into why the latest acronym still doesn't mean sustainable growth or success.

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August 2026 Technical SEO Reporting

Google Isn't Changing How Search Works. It's Changing How SEO Reporting Works.

Five separate changes in eighteen months. None of them touched rankings, relevance or retrieval. All of them touched the layer underneath — how rank trackers, SERP APIs, schema validators and analytics platforms observe what Google is doing. If your reporting has felt slightly off lately, this is probably why.

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Aug 2026 Google Isn't Changing How Search Works. It's Changing How SEO Reporting Works. Technical Aug 2026 The Fish That Were Never in the Glass That Was Half Full AI Jun 2026 Bigmouth Strikes Again Opinion May 2026 Tracking & Attributing AI in GA4 — Part 1 Guide May 2026 Who Tells the Robots What to Do? Opinion May 2026 WebMCP: Better Autofill With a W3C Draft (Revised) Technical May 2026 Plus ça change, plus c'est la même chose. Small Business May 2026 Can't Know What You Don't Know Google Apr 2026 Disney Characters Do Exist Opinion Apr 2026 Work Is A Four Letter Word Opinion Apr 2026 Google Is Still the Medium Google Mar 2026 Website Migrations Technical Mar 2026 The Latest Acronym Opinion